Ticket Selection

Ticket Selection is a secondary-market ticketing platform offering event tickets for concerts, sports fixtures, and live entertainment. Operating in the resale market, the platform needed to aggregate inventory from multiple sources and present it through a seamless purchase experience for consumers searching for tickets to sold-out or high-demand events.

Challenge

Secondary ticketing is a technically demanding vertical. The platform required real-time inventory feeds from multiple ticket suppliers, a purchase flow that handled seat selection and variable pricing, and a reliable checkout that could sustain conversion under promotional traffic spikes. The WordPress foundation needed heavy custom development to support these requirements at the level of a commercial ticketing operation.

What We Built

We built the Ticket Selection platform on WordPress, extending it substantially through custom backend development and third-party integrations to handle the operational complexity of secondary ticketing.

Full stack WordPress development — custom post types and taxonomy structures for events, venues, performers, and ticket listings. The architecture supported dynamic pricing display, availability updates, and event categorisation at scale.

API development and integration — integrations with secondary ticket inventory suppliers to pull live listings, pricing, and availability into the platform. Payment gateway integration handled multi-currency checkout with order confirmation and fulfilment routing.

Responsive design — a mobile-optimised event discovery and purchase flow, covering search by artist, event, and venue; seat map presentation; and a streamlined mobile checkout matching the speed expectations of consumers buying time-sensitive inventory.

QA — full checkout flow testing across devices and browsers, plus integration testing of supplier API connections to validate real-time inventory accuracy and order routing reliability.

Result

Ticket Selection launched a fully functional secondary ticketing platform with live inventory, real-time pricing, and end-to-end checkout on both desktop and mobile. The WordPress foundation — extended with custom development and supplier integrations — delivered a commercial-grade ticketing operation without the cost of a ground-up build.