Magicana

Laptop
image

Services

Full Stack Development
API Development & integration
Responsive design
QA

Technologies

Drupal
Drupal Commerce
PHP
NGINX
New Relic
Fastly CDN

Introduction

Magicana is an arts organization dedicated to the study, exploration, and advancement of magic as a performing art. The organization produces and presents performances by some of the world’s leading magicians. Our team was hired to provide technical support and custom development for the Magicana Drupal website. In this case study, we will discuss the technical challenges, our solutions, and the SEO optimization of the website.

Technical Challenges

Magicana’s website faced a few technical challenges that needed to be addressed. These included:

Slow Page Load Times

Magicana’s website had a large number of images and multimedia files that caused slow page load times, affecting user experience.

Poor Navigation

The website’s navigation was cluttered and confusing, making it difficult for users to find what they were looking for.

Mobile Responsiveness

The website was not mobile-responsive, making it difficult for users to navigate and view content on mobile devices.

Our Solutions

To address these technical challenges, our team developed a comprehensive plan that included the following solutions:

Image Compression

We compressed and optimized all images and multimedia files on the website, reducing page load times and improving user experience.

We redesigned the website’s navigation, making it more intuitive and easy to use for users.

Mobile Responsiveness

We implemented a mobile-responsive design that allowed users to access the website on any device and improve their user experience.

SEO Optimization

In addition to addressing the technical challenges, we also optimized the website for search engines, including the following:

Keyword Research

We conducted thorough keyword research to identify the most relevant and high-volume keywords related to magic as a performing art.

On-Page Optimization

We optimized the website’s content, including meta descriptions, title tags, and headings, to include the identified keywords.

Technical SEO

We implemented technical SEO best practices, such as XML sitemaps, canonical tags, and structured data, to ensure the website was easily crawlable by search engines.

Results

After implementing our technical support and custom development solutions, the Magicana Drupal website saw significant improvements in its performance and SEO rankings. Page load times were significantly reduced, improving user experience, and the website’s new navigation was more intuitive and user-friendly. The mobile-responsive design allowed users to access the website on any device, increasing website traffic and engagement. The SEO optimization efforts led to higher rankings for relevant keywords, resulting in increased organic traffic to the website.

Conclusion

Our team’s technical support and custom development solutions, combined with our SEO optimization efforts, led to significant improvements in the Magicana Drupal website’s performance, user experience, and search engine rankings. We are proud to have played a role in the organization’s mission to advance magic as a performing art and look forward to continued collaboration in the future.